Social Media Marketing Namastetu Technologies is one of the best Social Media Marketing (SMM) Agencies in India. SMM or Social SEO is considered as a set of strategies, which are used to channelize the social media towards attracting new and unique visitors over a company’s website in turn generating a better return on investment (ROI). Along with Social Media visitors, it improves overall search ranking. The SMM or social media marketing works in the same way as a traditional advertising would work. It is all about engaging the audience, creating a rapport, and building a strong network.